But getting the opening stock delivered by store section, ready for shelving, and then covering the entire breadth of inventory for reorders across publishers that would also arrive consolidated rather than piecemeal, was worth a couple of points of margin.Īround this same time - 25 years ago - Jeff Bezos was using Ingram’s superior service to build in an industrial building in Seattle, in the same-day service zone for Ingram’s Roseburg, Oregon, warehouse.Ĭonsolidation was the order of the day. The stock for the store opening cost the retailer more that way because Ingram couldn’t offer the discounts that publishers would give the stores for direct orders. Ingram hit a mother lode delivering “store opening assortments” and then, at least in some cases, doing the stock replenishment for the first 90 days.
Borders and Barnes & Noble were both opening new stores - big stores - at a rapid rate. About 25 years ago, Ingram was benefiting from a big buildout of America’s bookstore network.
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